Redesigning of the packaging for 4 CLASSIC CREAM gourmet breads

This is what a business in Nigeria was looking for in their packaging design

We need new designs for our range of four gourmet sliced breads, called CLASSIC CREAM. These breads are prepared with specially selected ingredients sourced from several countries and with extreme focus on quality, health and indulgent pleasure. The Classic Cream brand aims to solve the boring and bland nature of white breads and comes in several flavours such as coconut, seeds & nuts, exotic fruits and vegetables, buttermilk, chocolate, etc.

The Classic Cream brand positioning statement is LOVE AT FIRST BITE

The current packaging designs are still quite attractive which makes it a difficult decision, but we know it's time for a rebrand, and therefore we really want the best possible designs - ONLY THE BEST!

CLASSIC CREAM currently comprises three 'sister' products and one new addition named as follows:
1. Classic Cream - buttermilk bliss (yellow color)
2. Classic Cream - choco delight (brown & orange color)
3. Classic Cream - creamy co… Read more