Cereal Bar Made With Ingredients From Refugees

This is what Zahra Food Industries Ltd was looking for in their packaging design

We need flow-wrap packaging design for TWO variants of cereal bars together with the secondary 6-pack carton.

Our company has partnered with Japan International Cooperation Agency (JICA) Uganda and the UNHCR for the Travel Beyond Bars project that has the objectives of (a) improving livelihoods of refugees in Uganda and (b) creating awareness of refugee issues globally through the development and commercialisation of cereal bars made with at least 50% of ingredients sourced from refugees - please see attached concept for the product (the packaging image in the concept is a rough placeholder).

The ‘RE-vive’ sub-brand name signifies return to a state of replenishment after a night’s sleep and also denotes the economic activation and revival of the refugee communities. The ‘RE’ in ‘RE-vive’ is additionally intended to represent the connection to ‘RE-fugees’. Please bear this in mind while designing the sub-brand name.

The economic inclusion of refugees is the m… Read more