Digital Billboard Design: Winter Sales Event

This is what a business in Canada was looking for in their billboard design

I own a boutique furniture store in Calgary, AB (interiorliving.ca) and I am looking to advertise our winter sale event on a new curved digital billboard (specs attached including required file type).

I have this billboard rented for 52-weeks so I will be looking to change the design every 4-weeks (i.e. this is intended to be an ongoing project).

The objective of this first billboard is to raise awareness around our annual winter sales event. The store itself is only a few blocks from the billboard so those commuting into downtown are just a short drive from the store.

I am looking for a fresh, clean, contemporary look that will grab your attention as you drive into downtown Calgary without presenting to much info so as to be distracting (and overwhelming -- the billboard does not need to contain all info on my current marketing material). I should also note that the store caters to a higher-end, more sophisticated clientele so the graphics need to reflect the brand (i.e. we… Read more